Product launches
One night. You do not get to run it again.
A launch is the least repeatable event you will run all year. Everyone in the room is taking photos, and the difference between a good archive and a thin one is decided in the six hours it is happening.
The night
The stakes are concentrated into one evening.
A season of activations forgives a bad night. A launch does not. The room is full of the people you most want photographed, most of them are being photographed by colleagues rather than by the photographer you hired, and those are frequently the better pictures — less posed, closer, actually showing the room. They are also the ones that never arrive.
Where it goes wrong
The photographer covers a fraction of it.
One person cannot be at the door, the demo and the toast. Your team can, and is, on their phones.
The best picture surfaces three weeks later.
Usually in a chat, usually compressed, usually long after the moment it would have been worth posting.
Nobody wants to be chased on launch night.
Asking twenty colleagues to send you files is the worst possible use of the day after, and it is the reason half of them never get sent.
How it runs
- 01
The week before
Add the team by email alongside the run sheet. The AI files photos into events on its own. Anyone new installs the app once.
- 02
On the night
Nobody is asked to do anything except pick the photos they already took. Seconds, not a task.
- 03
The morning after
The whole night in one album at full resolution, from every phone in the room, without a single message asking for it.
The best photo of the night is on somebody’s phone and I will never see it.
Get the whole launch, not the photographer’s slice of it.
A single launch doesn’t need a monthly account either. The same $79 pass covers it, laid out for any one-off gathering on event photo sharing.
Related
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The group chat is how most teams do this and it is free. Here is exactly what it costs you: photos arrive at 1600 pixels and around 100 KB, video caps at 16 MB, and nothing can be found again.
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