You hired twelve people for the night. You will hear from three.

The night

The team is temporary, and that is the whole problem.

Brand ambassadors are hired for one night. They are not on your Slack, they are not in your shared drive, and nobody wants to add fifteen contractors to a group chat two hours before doors. So the collection plan is somebody promising to send things over, which is not a plan. You add their emails to Team Capture at the briefing and take them out of your account the moment the campaign ends.

Where it goes wrong

1. The good photo never leaves the phone.

   The one shot that shows the bar three deep belongs to somebody who worked one shift for you. There is no reason for them to remember you exist on Tuesday.

2. What does arrive is too small to use.

   A photo forwarded through a chat app has been compressed before you ever see it. It is fine on a phone screen and useless the moment somebody wants it on a poster.

3. The venue has no signal.

   Basements, marquees, back bars. Anything that needs a live upload at the moment of capture quietly fails, and nobody finds out until the next morning.

How it runs

1. 01

   At the briefing

   Add the team by email. The AI files photos into events on its own. Each person installs the app once.

2. 02

   During service

   They pick from their camera roll. It takes seconds, which matters, because they are working. No signal is fine — it holds the files and sends them when the phone finds a connection.

3. 03

   The next morning

   Everything is in one album at full resolution. Tag it, approve what you want, and export up to sixty at a time.

Everyone was taking pictures. I ended up with about ten of them.

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