Franchise and multi-location
Forty locations are shooting. Head office sees almost none of it.
Every site runs its own openings, tastings and community nights, and every site takes photos. Centrally you see whatever somebody happened to post, which is a fraction of it and never the version you can use.
The night
The problem is not effort. It is that there is no route.
Location teams are not withholding anything. There is simply no path from a phone in one town to the brand folder in another, so what exists instead is a patchwork: some sites post to their own social, some email a few files when asked, most do nothing because nobody told them where to send it. The asset library ends up representing the two locations with the most enthusiastic manager.
Where it goes wrong
Head office cannot prove what happened.
Twelve locations ran an activation. Centrally there is evidence of three, which makes the campaign look like it underperformed when it did not.
Every request is a separate chase.
Asking forty managers for photos is forty conversations, and it happens again next quarter.
What arrives is unusable at size.
Files forwarded through chat apps and email threads have been compressed on the way. National campaigns need the original.
How it runs
- 01
Set it up once
One album per location per event, or one per campaign across all of them. Invites go out with the campaign brief, one email per person on it.
- 02
Locations just send
Nobody has to know where the brand folder lives or who to email. They pick photos, and they land in the same place as everybody else’s.
- 03
Head office sees all of it
Every location in one place at full resolution, with who uploaded what and when. Filter by what has been approved, tag by location, export what the campaign needs.
I’m still chasing people for the files.
See what all of your locations actually did.
The same monthly plans cover every location, priced by team size rather than by how many people show up to one event.
Related
What teams like this look at next
Using a shared Dropbox folder for event photos
You already pay for Dropbox and it keeps originals properly. Here is where a shared folder holds up for event photos, and where getting the photos in, and finding them again, breaks down.
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A shared album is free and everybody already has it. Here is where it works for collecting a team's event photos, and where an app that uploads them for you starts to matter.
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